Fire Country (CBS)
Crafting prime-time drama and tension for Seasons 3 and 4 of CBS’s "Fire Country" taught me the ultimate advertising skill: how to build immediate emotional investment. If a story can hold millions of viewers captive until the credits roll, it can stop any consumer from scrolling past your ad.
Episode 307: “False Alarm”
Writer: Jacqueline F. Donabedian
Director: Sarah Wayne Callies
Cast: Max Thieriot, Kevin Alejandro, Jordan Calloway, Stephanie Arcila, Jules Latimer, Diane Farr, Billy Burke, Jared Padalecki, Levin Rambin, Conor Stinson O’Gorman, JayR Tinaco, Jordan Green, Leslie Kwan
Episode 407: “Fresh Start”
Writers: Jacqueline F. Donabedian & Anupam Nigam
Director: Oscar Rene Lozoya II
Cast: Max Thieriot, Kevin Alejandro, Jordan Calloway, Stephanie Arcila, Jules Latimer, Diane Farr, Michael Trucco, Alona Tal, Josh McDermitt, Conor Sherry, Shailene Garnett, Elias Kacavas, Lex Lumpkin, Samuel Rook, Dominque Robinson, Timothy Wallace, Simon Auclair